Kumar, Arun <br/><br/>
Marketing Management: comprehensive text, best practices, corporate insights 
by Arun Kumar 
 - Delhi  Vikas Publishing House  2007 
 - xxiii, 864p. 
<br/><br/>CONTENTS<br/>Section I: Foundations of Mark 
<br/><br/><label>ISBN: </label>8125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KUM