Ramaswamy, V.S. <br/><br/>
Marketing Management : planning, implementation & control 
by V.S. Ramaswamy 
 - 3rd ed 
 - Delhi  Macmillan India Pvt Ltd  2002 
 - xxxv, 748. 
<br/><br/>Contents<br/>1 Understanding the Marketing  
<br/><br/><label>ISBN: </label>0333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM