TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S
TI  - Marketing Management : planning, implementation & control
SN  - 0333937198
U1  - 658.8 RAM 
PY  - 2002///
CY  - Delhi
PB  - Macmillan India Pvt Ltd
KW  - Marketing Management
N1  - Contents
1 Understanding the Marketing
ER  -