Rajagopal, G <br/><br/>
marketing Management: text and cases 
by Rajagopal 
 - Delhi  Vikas Publishing House  2000 
 - xvii, 303p. 
<br/><br/>Contents;<br/>Conceptualisation "  Marketing 
<br/><br/><label>ISBN: </label>8125907734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ