TY  - BOOK
AU  - Rajagopal, G
TI  - marketing Management: text and cases
SN  - 8125907734
U1  - 658.8 RAJ 
PY  - 2000///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Marketing Management
N1  - Contents;
Conceptualisation "  Marketing
ER  -