TY  - BOOK
AU  - Westwood, John
TI  - Marketing Plan Workbook
SN  - 0749445165
U1  - 658.8 WES 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page India
KW  - Marketing- Planing- Problems. Exercise
KW  - Marketing-Planing-Handbooks, Manuals
N1  - Contents: What is marketing planning an
ER  -