Malhotra, Naresh K. <br/><br/>
Marketing Research: an Applied Orientation 
Naresh Malhotra 
 - 5th Ed 
 - New Jersey  Prentice Hall  2006 
 - CD-ROM 
<br/><br/>Table of Contents<br/>1. Introduction and e 
<br/><br/><label>ISBN: </label>0132221179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research -- Statistical Methods<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8321 MAL