TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: an Applied Orientation
SN  - 0132221179
U1  - 658.8321 MAL 
PY  - 2006///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing Research -- Statistical Methods
KW  - Marketing research
N1  - Table of Contents
1. Introduction and e
ER  -