Wilson, Alan <br/><br/>
Marketing Research: an integrated approach 
by Alan Wilson 
 - 2nd ed. 
 - New Jersey  Prentice Hall  2006 
 - xviii, 432p. + 1 CD-ROM 
<br/><br/>Contents:<br/>1. The role of marketing rese 
<br/><br/><label>ISBN: </label>027369474X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8321 WIL