TY  - BOOK
AU  - Wilson, Alan
TI  - Marketing Research: an integrated approach
SN  - 027369474X
U1  - 658.8321 WIL 
PY  - 2006///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing research
N1  - Contents:
1. The role of marketing rese
ER  -