Malhotra, Naresh K. <br/><br/>
Marketing Research: applied orientation 
Naresh K. Malhotra 
 - 4th ed. 
 - New Delhi  Prentice Hall of India  2004 
 - 121p. 
<br/><br/><label>ISBN: </label>8177583891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Reaserch methodology
<br/><br/><label>Dewey Class. No.: </label>658.8321 MAL