TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: applied orientation
SN  - 8177583891
U1  - 658.8321 MAL 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing-Reaserch methodology
ER  -