TY  - BOOK
AU  - Easwaran, Sunanda
AU  - Singh, Sharmila J.
TI  - Marketing Research: concepts, practices and cases
SN  - 0195676963
U1  - 658.8321 EAS 
PY  - 2006///
CY  - New York
PB  - Oxford University Press
KW  - Marketing research
N1  - List of contents
PART ONE: Introduction
ER  -