Hair, Joseph F. <br/><br/>
Marketing Research: within a changing information environment 
by Joseph F. Hair 
 - 3rd ed. 
 - New York  McGraw-Hill  2006 
 - xxvii, 700p. 
<br/><br/>Contents:<br/>1. The role and value of mark 
<br/><br/><label>ISBN: </label>0070634793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8321 HAI