TY  - BOOK
AU  - Hair, Joseph F.
AU  - Ortinau, David J.
AU  - Bush, Robert P.
TI  - Marketing Research: within a changing information environment
SN  - 0070634793
U1  - 658.8321 HAI 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
N1  - Contents:
1. The role and value of mark
ER  -