TY  - BOOK
AU  - Annacchino, Marc A.
TI  - New Product Development: from initial idea to product management
SN  - 8131206777
U1  - 658.8 ANN 
PY  - 2003///
CY  - USA
PB  - Elsevier
KW  - New Product Management
KW  - Marketing
N1  - <p>Table of ContentsDedicationPrefaceIn
ER  -