Kumar, Arun <br/><br/>
Political Marketing in India 
by Arun Kumar 
 - New Delhi  Regal Publications  2009 
 - xii, 397p. 
<br/><br/>Contents:<br/>1. Meaning and concept of pol 
<br/><br/><label>ISBN: </label>8184840381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>political marketing<br/>Political campaigns.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>324.7 SHA