TY  - BOOK
AU  - Kumar, Arun
TI  - Political Marketing in India
SN  - 8184840381
U1  - 324.7 SHA 
PY  - 2009///
CY  - New Delhi
PB  - Regal Publications
KW  - political marketing
KW  - Political campaigns
KW  - Marketing
N1  - Contents:
1. Meaning and concept of pol
ER  -