Kotler, Philip <br/><br/>
Principles of Marketing 
Philip Kotler 
 - 2nd 
 - New Delhi  Pearson Education Asia  2004 
 - xxix,661p. 
<br/><br/><label>ISBN: </label>8129702010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT