TY  - BOOK
AU  - Krishnamacharyulu, C.S.G.
AU  - Ramakrishnan, Lalitha
TI  - Rural Marketing: text and cases
SN  - 8177589768
U1  - 658.87 KUM 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Marketing -- Rural
N1  - Contents :
1. Marketing Management pers
ER  -