Apte, Govind <br/><br/>
Services Marketing 
by Govind Apte 
 - New York  Oxford University Press  2007 
 - xi, 440p. 
<br/><br/>List of contents<br/>1. Services: Character 
<br/><br/><label>ISBN: </label>0195667581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industries -- marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 APT