TY  - BOOK
AU  - Apte, Govind
TI  - Services Marketing
SN  - 0195667581
U1  - 658.8 APT 
PY  - 2007///
CY  - New York
PB  - Oxford University Press
KW  - Service Industries -- marketing
N1  - List of contents
1. Services: Character
ER  -