Lovelock, Christopher <br/><br/>
Services Marketing: people, technology, strategy 
Christopher Lovelock 
 - 5th 
 - New Delhi  Pearson Education Asia  2004 
 - xviii, 652p. 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV