TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services Marketing: people, technology, strategy
SN  - 8129704536
U1  - 658.8 LOV 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Marketing Management
ER  -