Keller, Kevin Lane <br/><br/>
Strategic Brand Management : building,measuring,and managing brand equity 
by Kevin Lane Keller 
 - 2nd ed. 
 - New Jersey  Pearson Education  2006 
 - 816p. 
<br/><br/>Contents:<br/>1. Brands and Brand Managemen 
<br/><br/><label>ISBN: </label>8177584871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management<br/>Brand name products -- Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL