TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management : building,measuring,and managing brand equity
SN  - 8177584871
U1  - 658.827 KEL 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education
KW  - Strategic management
KW  - Brand name products -- Management
N1  - Contents:
1. Brands and Brand Managemen
ER  -