TY  - BOOK
AU  - Tesar, George
AU  - Anderson, Steven W
TI  - Strategic Technology management; building bridges between sciences engineering and business management
SN  - 1860949266
U1  - 607.2 TES 
PY  - 2008///
CY  - London
PB  - Imperial College Press
KW  - Research, Industrial -- Economic aspects
KW  - New products -- Marketing
N1  - Contents:
1. Managing the creative proc
ER  -