Jones, John Philip <br/><br/>
What's in a Name: advertising and the concept of brands 
by John Philip Jones 
 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2003 
 - xxiii, 308p. 
<br/><br/>Table of Contents;<br/>List of Tables and F 
<br/><br/><label>ISBN: </label>8120324471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8343 JON