TY  - BOOK
AU  - Jones, John Philip
AU  - Slater, Jan S.
TI  - What's in a Name: advertising and the concept of brands
SN  - 8120324471
U1  - 658.8343 JON 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Brand name products -- Management
KW  - Advertising
N1  - Table of Contents;
List of Tables and F
ER  -