Batra, Satish K <br/><br/>
Consumer Behavior: text and cases 
by Satish K Batra 
 - 2nd ed. 
 - New Delhi  Excel Books  2008 
 - xiii, 546p. 
<br/><br/><p>Table of Contents:</p><br/><br/><p>1. Consum 
<br/><br/><label>ISBN: </label>9788174466440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 BAT