Stiff, James B Persuasive Communication by James B. Stiff - 2nd ed. - New York Guilford Press 2003 - xv, 351p
Table of Contents:
1. Concep ISBN: 9781572307025 Subjects--Topical Terms: Attitude (Psychology)Persuasion (Psychology)Persuasion (Rhetoric) Dewey Class. No.: 808.5 STI