TY  - BOOK
AU  - Stiff, James B
AU  - Mongeau, Paul A
TI  - Persuasive Communication
SN  - 9781572307025
U1  - 808.5 STI 
PY  - 2003///
CY  - New York
PB  - Guilford Press
KW  - Attitude (Psychology)
KW  - Persuasion (Psychology)
KW  - Persuasion (Rhetoric)
N1  - <p>Table of Contents:</p>

<p>1. Concep
ER  -