TY  - BOOK
AU  - Srinivasan, R.
TI  - Services Marketing: the Indian context
SN  - 9788120325982
U1  - 658.8 SRI 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Services Marketing
N1  - <p>Table of Contents:</p>

<p>1. Unders
ER  -