Heding, Tilde  <br/><br/>
Brand Management: research, theory and practice 
Tilde Heding 
 - London  Routledge  2016 
 - xiv, 307p. 
<br/><br/><label>ISBN: </label>9781138804692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products -- Management
<br/><br/><label>Dewey Class. No.: </label>658.827 HED