TY  - BOOK
AU  - Heding, Tilde 
AU  - Bjerre, Mogens
AU  - Knudtzen, Charlotte F. 
TI  - Brand Management: research, theory and practice
SN  - 9781138804692
U1  - 658.827 HED 
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Brand name products -- Management
ER  -