Govindarajan, M. <br/><br/>
Marketing Management : concepts, cases, challenges and trends 
M. Govindarajan 
 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2007 
 - xx, 312 p. 
<br/><br/><p>Contents:</p><br/><br/><p>1. Understanding t 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658 GOV