TY  - BOOK
AU  - Govindarajan, M.
TI  - Marketing Management : concepts, cases, challenges and trends
SN  - 9788120332591
U1  - 658 GOV 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing Management
N1  - <p>Contents:</p>

<p>1. Understanding t
ER  -