Perreault, William D. <br/><br/>
Essentials of Marketing: a marketing strategy planning approach 
by William D. Perreault  
 - 12th ed. 
 - New York  McGraw-Hill  2010 
 - xxxix, 690 p. 
<br/><br/><p>Contents:</p><br/><br/><p>1. Marketing's val 
<br/><br/><label>ISBN: </label>9780070172463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PER