TY  - BOOK
AU  - Perreault, William D.
AU  - Mccarthy, E. Jerome
AU  - Cannon, Joseph P.
TI  - Essentials of Marketing: a marketing strategy planning approach
SN  - 9780070172463
U1  - 658.8 PER 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - <p>Contents:</p>

<p>1. Marketing's val
ER  -