Lovelock, Christopher <br/><br/>
Services Marketing: people, technology, strategy 
Christopher Lovelock 
 - 8th ed. 
 - New Delhi  World Scientific  2016 
 - xviii, 783p. 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV