TY  - BOOK
AU  - Oppenheimer, Jerry
TI  - Toy Monster : the big, bad world of Mattel
SN  - 9780470548585
U1  - 338.7688 OPP 
PY  - 2009///
CY  - Hoboken
PB  - Wiley
KW  - Toy industry - United States
KW  - Mattel, Inc
N1  - <p>Contents:</p>

<p>1. The Barbie War
ER  -