TY  - BOOK
AU  - Luck, David J.
AU  - Rubin, Ronald S.
TI  - Marketing Research
SN  - 9788120304840
U1  - 658.8321 LUC 
PY  - 1987///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing research
N1  - <P>Contents:</P>

<P>1. Application of
ER  -