Datta, Prosenjit <br/><br/>
Marketing Whitebook 2010-2011: one-stop guide for marketers 
Edited by Prosenjit Datta 
 - New Delhi  Business World  2010 
 - 450p. 
<br/><br/><p>Contents:</p><br/><br/><p>1. Spending&nbsp;P 
<br/><br/><label>ISBN: </label>9788190845236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DAT