TY  - BOOK
AU  - Datta, Prosenjit
TI  - Marketing Whitebook 2010-2011: one-stop guide for marketers
SN  - 9788190845236
U1  - 658.8 DAT 
PY  - 2010///
CY  - New Delhi
PB  - Business World
KW  - Marketing
N1  - <p>Contents:</p>

<p>1. Spending&nbsp;P
ER  -