TY  - BOOK
AU  - Kotler, Philip
AU  - Jha, Mithileshwar
AU  - Koshy, Abraham
AU  - Keller, Kevin Lane
TI  - Marketing Management: a south asian perspective
SN  - 9788131767160
U1  - 658.8 KOT 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing Management
N1  - <p>Table of Contents:</p>

<p>1. Unders
ER  -