Malhotra, Naresh K. <br/><br/>
Marketing Research: an applied orientation 
by Naresh Malhotra 
 - 6th ed. 
 - India  Pearson Education  2011 
 - xxviii, 948p. 
<br/><br/><p>Table of Contents:</p><br/><br/><p>1. Introd 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research -- Statistical Methods<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8321 MAL