Berry , Michael J.A. <br/><br/>
Mastering Data Mining: the art and science of customer relationship management 
by Michael J.A. Berry 
 - New Delhi  Wiley Dreamtech India Pvt. Ltd  2014 
 - xviii, 494p. 
<br/><br/><p>From the contents SETTING THE FOCUS. 
<br/><br/><label>ISBN: </label>9788126518258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining
<br/><br/><label>Dewey Class. No.: </label>006.321 BER