TY  - BOOK
AU  - Berry , Michael J.A.
AU  - Linoff , Gordon S.
TI  - Mastering Data Mining: the art and science of customer relationship management
SN  - 9788126518258
U1  - 006.321 BER 
PY  - 2014///
CY  - New Delhi
PB  - Wiley Dreamtech India Pvt. Ltd
KW  - Data Mining
N1  - <p>From the contents SETTING THE FOCUS
ER  -