Massnick, Forler <br/><br/>
Customer is CEO: how to measure what your customers want--and make sure they get it 
by Forler Massnick 
 - New York  AMACON (a division of American Management Association)  1997 
 - xv, 239p. 
<br/><br/><p><strong>Table of Contents:</strong>< 
<br/><br/><label>ISBN: </label>9780814403464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction - United States<br/>Customer services - United States
<br/><br/><label>Dewey Class. No.: </label>658.812 MAS