TY - BOOK AU - Siegel, Eric TI - Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die SN - 9788126559770 U1 - 303.49 SIE PY - 2018/// CY - New Delhi PB - Wiley India KW - Human behavior KW - Social prediction KW - Prediction (Psychology) KW - Economic forecasting KW - Social sciences -- Forecasting ER -